Privacy Policy

1Who we are

Perfect Phone Ltd is the data controller responsible for your personal data.

2The information we collect

• Identity and contact details: your name, company name, email address, phone number, billing and delivery addresses.
• Order information: products purchased, order history, returns and warranty claims.
• Payment information: payments are handled securely by Stripe and PayPal, including Apple Pay and Google Pay. We do not see or store your full card details.
• Account information: your username, password (stored encrypted), saved addresses, wishlist and comparison lists if you create an account.
• Communications: messages you send us through our contact form, email, phone, WhatsApp or social media.
• Marketing preferences: whether you have subscribed to our newsletter.
• Technical data: IP address, browser type, device information and how you use our website, collected through cookies and similar technologies (see section 7).

3How we use your information

• To process and deliver your orders, handle returns, refunds and warranty claims, and send order and dispatch updates. Contract
• To manage your customer account. Contract
• To respond to your enquiries, including trade and wholesale enquiries. Legitimate interests
• To send our newsletter and offers, only where you have opted in. You can unsubscribe at any time using the link in any email or by contacting us. Consent
• To keep our website secure, prevent fraud and improve our website and services. Legitimate interests
• To meet our legal obligations, such as keeping accounting and tax records. Legal obligation

4Who we share your information with

We never sell your personal data. We only share it with trusted service providers who help us run our business, and only as much as they need:

• Royal Mail to deliver your orders. We share your name, delivery address and, where needed for tracking, your email address or phone number.
• Stripe and PayPal to process your payments, including Apple Pay and Google Pay. Their own privacy policies also apply when you pay. They may use your payment data to prevent fraud.
• Website hosting, email and IT service providers who host and maintain our website and systems.
• Professional advisers such as accountants, and authorities such as HMRC, where required by law.
• Social media and messaging platforms (Facebook, Instagram and WhatsApp, operated by Meta) when you choose to contact us through them.

5International transfers

Some of our service providers may process data outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the UK International Data Transfer Agreement.

6How long we keep your information

• Order and financial records: 6 years from the end of the financial year they relate to, as required by UK tax law.
• Customer accounts: for as long as your account is active. You can ask us to delete it at any time.
• Enquiries: up to 2 years after our last contact with you.
• Newsletter subscriptions: until you unsubscribe.

7Cookies

Our website uses cookies, which are small text files stored on your device. We use:

• Essential cookies that make the shop work, such as keeping items in your basket, logging you in and keeping the site secure. These cannot be switched off.
• Functional cookies that remember your preferences, such as your wishlist and compared products.
• Third-party content such as our Instagram feed, Google Fonts and Google services, which may collect technical data like your IP address.
• Analytics cookies, if used, help us understand how visitors use our site. We only set these with your consent.

You can control or delete cookies through your browser settings. Blocking essential cookies may stop parts of the website, such as the checkout, from working.

8Your rights

Under UK data protection law you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data deleted;
• restrict or object to how we use your data;
• receive your data in a portable format;
• withdraw your consent at any time, for example to marketing.

9Keeping your data secure

Our website uses an encrypted (HTTPS) connection, and we take appropriate technical and organisational measures to protect your personal data from loss, misuse or unauthorised access.

10Children

Our website is not intended for children under 13, and we do not knowingly collect their personal data.

11Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page with the date it was last updated.